Consumer NZ Survey Exposes KiwiSaver Satisfaction

Consumer NZ’s latest KiwiSaver satisfaction survey offers a fresh snapshot of how Kiwis feel about their providers. One standout from the survey? Milford Asset Management, which has claimed the People’s Choice award for the seventh year in a row. This impressive streak makes you wonder: what’s behind their popularity, and what can we learn from the broader KiwiSaver satisfaction trends?

Milford’s ongoing success is a clear reminder of how important consistent performance and great customer service are in a competitive space. As Consumer NZ CEO Jon Duffy points out, Milford’s win—along with other top performers like Simplicity and Generate—shows that more KiwiSaver providers are focusing on customer satisfaction, and it’s making a difference.

When it comes to returns, Simplicity, Generate, and Milford are leading the pack, delivering solid performance while keeping their customers happy.

The survey also highlights some challenges for the big banks, with the traditional providers (like the ‘big four’) trailing behind in satisfaction. AMP, for example, scored just 39% for customer satisfaction—an important reminder of how crucial good service is in the KiwiSaver space. Westpac, ASB, BNZ, and ANZ are also facing similar struggles, which impacts their overall rankings.

For Kiwis planning for retirement, Consumer NZ’s findings help make it easier to choose a provider that’s aligned with their financial goals and values. Milford’s long-running popularity shows the growing gap between the top performers and those still playing catch-up in the market.

The insights from Consumer NZ echo what we often hear from our own clients: while the KiwiSaver landscape is changing, there’s still room for improvement. These trends should spark some healthy competition and hopefully lead to positive changes across the whole industry.